The Tesla killer? Sonnen’s CEO on its US energy storage market strategy

on April 12, 2016

Utility DriveIt’s a common trope in the U.S. power sector to talk about the day that energy storage “went mainstream,” and was introduced to a broader audience beyond energy and technology circles.

Though batteries have been around for decades, that day was about a year ago — April 30, 2015, to be exact. That was the day Tesla Motors introduced its first two energy storage products, the residential Powerwall and the grid-scale Powerpack.

Coming from a household name like Tesla, whose fashionable electric cars are seen as pacesetters in the automotive industry, the batteries sparked new consumer interest in energy storage, and pre-orders for the product soared.

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Utility DiveThe Tesla killer? Sonnen’s CEO on its US energy storage market strategy