The German home battery startup Sonnen is expanding its U.S. footprint with a significant investment in a new North American Innovation Center in Atlanta, Georgia.
Sonnen announced today that the InnovationHub will bring all of the company’s U.S. product development and manufacturing capabilities under one roof, allowing for new product innovation and the ability to rapidly scale up production capacity.
“Sonnen U.S. has experienced exponential sales growth over the past year, making the Sonnen InnovationHub a smart investment to capitalize upon the immense potential of the North American energy storage market,” said Christoph Ostermann, Sonnen Group CEO, in a statement. Bringing the company’s U.S. manufacturing and R&D teams into one facility will “enable us to better adapt to the future needs of the high-growth U.S. residential energy storage market.”
In an interview earlier this month, Ostermann said U.S. monthly sales had recently reached triple digits — growing threefold in December alone. Those sales lag well behind Sonnen’s home market in Germany, where the company has sold more than 15,000 battery storage systems to date, but they still position Sonnen as a leading residential storage company in the U.S.
The InnovationHub is no Tesla Gigafactory — but that’s by design, said Blake Richetta, vice president of Sonnen’s North American sales, and former sales manager at Tesla. While Sonnen is focused on scalability, the new factory is part of a concerted strategy to “grow smartly,” he said.
“We’re not going to make [the factory] so that it’s able to build thousands and thousands of units right away,” said Richetta. “It’s going to be what it needs to be to foster innovation and for our current level of production needs, and then we’re going to have an open-ended footprint to be able to grow.”
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